Tesla Aims for the Mass Market (Chapter 8)
Critical Thinking Questions
- What PESTEL factors supported Tesla’s success? Which factors posed challenges?
- How has Tesla’s strategic position changed since it was founded in 2003?
- What kind of responses would you expect from Tesla’s rivals in the automobile manufacturing industry to the Model 3’s popularity?
Sources: Tesla company website: https://www.tesla.com/ and investor relations site: http://ir.tesla.com/; Edmunds, “Top 10 Best Selling Cars in 2003.” https://www.edmunds.com/car-reviews/top-10/top-10-best-selling-vehicles-in-2003.html (updated May 12, 2009); Bill Vlasic, “In Pivotal Moment, Tesla Unveils its First Mass Market Sedan.” New York Times, July 29, 2017, https://www.nytimes.com/2017/07/29/business/tesla-model-3-elon-musk.html?ref=business.
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