Branding dimensions in the Indian luxury apparel market and their effect on consumer behavior


A few Dimensions from each of these models – Brand equity Model (Aaker’s), Brand love model, brand experience model and brand personality model need to be taken in context with the consumer behavior in Indian luxury apparel industry. Different items from the different dimensions need to be taken for the study. The PhD. study needs to find out which of the dimensions affect the consumer behavior in the Indian Luxury apparel industry. A research methodology needs to be developed based on this. 

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