The Evolution of E-Entrepreneurship in E-Commerce. Success factors and innovations since the beginning of the 21st Century.

The aim of this thesis is to explore the evolution of e- entrepreneurship in e-commerce since the twenty-first century. Research questions: 1.) What are the characteristics of a business foundation in the Net Economy and what are the resultant success factors ? 2.) Through which steps can a retail start up of the Net Economy position itself successfully on the market ? Why and how do e-shops have success ?

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