business plan -Wang Yizhuo-
FMAN 3002.pdf
by Yizhuo Wang
Submission date: 20-Apr-2023 10:16AM (UTC+0100)
Submission ID: 202696933
File name: business_plan_-Wang_Yizhuo-FMAN_3002.pdf (6.37M)
Word count: 8337
Character count: 46560
well contextualisedSM
SM 1
SM 2
well presentedSM
well presentedSM
SM 3
excellent evidenceSM
SM 4
SM 5
SM 6
SM 7
excellent evidenceSM
excellent evidenceSM
well presentedSM
excellent analysisSM
SM 9
SM 10
SM 11
SM 12
well presentedSM
excellent evidenceSM
excellent pointSM
excellent pointSM
well presentedSM
excellent pointSM
SM 13
SM 14
FINAL GRADE
75/100
business plan -Wang Yizhuo-FMAN 3002.pdf
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
SM
What you did well
Well presented plan with a range of appealing info
graphics and images to support
Detailed financial plan
A wide range of considerations explored in some
detail.
Overall well considered.
Even better if
More detailed research to support the garment
costing. e.g. how long it would take to make the
garment and the workers wages using world wage
data.
It would have been lovely to see some mock ups of
your promotional activity to post on social media.
More detail about how your product offering will
develop over the years.
Ensure your punctuation is correct around
citations. (see notes within)
Overall well presented and well written business
plan which I enjoyed reading – well done!
PAGE 1
PAGE 2
QM
QM
QM
QM
PAGE 3
PAGE 4
well contextualised (Siobhan Merrall)
PAGE 5
Comment 1 (Siobhan Merrall)
repetitive from above
Comment 2 (Siobhan Merrall)
this is a lovely bio to contextualise the brand
PAGE 6
PAGE 7
well presented (Siobhan Merrall)
PAGE 8
well presented (Siobhan Merrall)
PAGE 9
Comment 3 (Siobhan Merrall)
date needed
excellent evidence (Siobhan Merrall)
PAGE 10
Comment 4 (Siobhan Merrall)
full stop after the bracket
Comment 5 (Siobhan Merrall)
full stop after the bracket
PAGE 11
Comment 6 (Siobhan Merrall)
QM
QM
QM
QM
QM
the columns need headings
Comment 7 (Siobhan Merrall)
how come up with the labour rate? This is very expensive for China production
Even better if you had stated the minutes to make the garment and wage rate
PAGE 12
excellent evidence (Siobhan Merrall)
Strikethrough. (Siobhan Merrall)
excellent evidence (Siobhan Merrall)
PAGE 13
well presented (Siobhan Merrall)
PAGE 14
excellent analysis (Siobhan Merrall)
Comment 9 (Siobhan Merrall)
perhaps an opportunity to make your brand a little cheaper as there is a clear gap in the
market in the bottom right quadrant
PAGE 15
Comment 10 (Siobhan Merrall)
how might your products develop?
Comment 11 (Siobhan Merrall)
how many?
PAGE 16
Comment 12 (Siobhan Merrall)
why did you choose these? Relevance to target market?
well presented (Siobhan Merrall)
Additional Comment
QM
QM
QM
QM
QM
however, you do have a range of plain products here so not all products are tie dye?
excellent evidence (Siobhan Merrall)
excellent point (Siobhan Merrall)
PAGE 17
excellent point (Siobhan Merrall)
well presented (Siobhan Merrall)
PAGE 18
excellent point (Siobhan Merrall)
PAGE 19
PAGE 20
PAGE 21
Comment 13 (Siobhan Merrall)
well done for showing the promotional activity – even better if you had explained why you
are launching in July
PAGE 22
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PAGE 30
PAGE 31
Comment 14 (Siobhan Merrall)
even better if you showed the margin here
RUBRIC: FBUY2003 BUSINESS PLAN 2022
BUSINESS IDEA (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
75 / 100
70 / 100
Your ability to come up with a viable and commercial product or business idea as well as a well
research and justified pricing strategy which is relevant for your product or business idea
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
MARKETING (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
70 / 100
Your ability to devise an effective marketing and launch strategy for your product or business idea
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
FINANCE (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
80 / 100
Your ability to effectively communicate the costs and sales plan via the use of accurate spreadsheets
and sensible forecasts, derived from research and justified through decisions within the business plan.
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
SUSTAINABILIT (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
75 / 100
Your ability to provide a sustainability strategy for your business or product and provide details on how
the product or business assets will be sourced.
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
LAYOUT (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
80 / 100
Professionalism or the business plan, layout, spelling, grammar and referencing.
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
